right this way
Website Design & Copy Refresh, SEO, The Inspired Virtual Closet Presentation, Digital Course Creation & Launch Plan, Selling Digital Products
Proposal for EdieStyles.com
High performing, beautiful website with compelling copy that showcases your images, brand, and packages, positions you as an authority in your niche, attracts the right clients, and improves your overall conversion rate
Optimize ediestyles.com for search engines (SEO) - market & keyword research, keyword strategy & implementation, page titles, meta descriptions, etc.
Develop the presentation for The Inspired Virtual Closet plus marketing plan to sell packages
Digital course creation with pre-launch and open cart
Selling digital products in digital store
The Projects
- Refresh the current design of ediestyles.com on a new, high performing, completely customizable platform that loads fast (complete creative freedom on mobile design)
- Rework the copy on home page and the styling pages to showcase you as an authority in your niche and direct people exactly where they need to go
- Update styling packages landing pages to include: strong headlines, eye-catching images, engaging copy, social proof, etc.
- Revamp lead form for greater conversions
- Integrate blog powered by Wordpress with customized design
- Set Up Google Analytics on ediestyles.com
- Add new client to Personal Stories page
- Prepare for the addition of "Virtual Closet", "Styling Course", "Styling Tips and Info" pages
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START DATE: Begin upon approval of quote
TIMELINE: 2 weeks
QUOTE: $1,500*
*Honoring the quote from initial website design. This quote also includes strategic website copy, addition of future pages, + 6 blogs over the next 3 months.
Project 1
Showit + Wordpress
- Add Sitemap and submit to Google Search Console
- Market & keyword research
- Keyword strategy & implementation
- Page SEO Settings: page title, meta descriptions, share image
- Website Content SEO Settings: text content, images, and media
- Utilize Yoast SEO to optimize Wordpress blogs
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START DATE: Begin upon approval of quote
TIMELINE: 3 to 5 days
QUOTE: $650
Project 2
SEO
- Finetune slides and script for video detailing what's included in The Inspired Virtual Closet
- Record presentation in Zoom
- Edit video and add intro/outro
- Upload to YouTube to use shareable link (for website/clients)
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START DATE: Begin upon approval of quote
TIMELINE: 2 weeks
QUOTE: $500
Project 3
Presentation for The Inspired Virtual Closet
- Utilize pre-recorded video above for live evergreen webinar hosted in Kajabi (recommended)
- Long-form sales page with branded copy and sign up form to access pre-recorded video (capture first name and email)
- Create an irresistible offer in live evergreen webinar for The Inspired Virtual Closet (i.e. offer can be a package discount)
- Utilize chat marketing via ManyChat to drive sign-ups on Instagram direct messaging and Facebook messenger
- Includes one nurture & sales email sequence (4 emails included) - geared toward the holidays
START DATE: Begin upon approval of quote
TIMELINE: 2 month commitment
QUOTE: $2,250
Marketing The Inspired Virtual Closet
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- Finetune the description of what's included in digital course and cost
- Write script for course modules based on course outline
- Create presentation slides for course lessons
- Build digital course structure in Kajabi (dashboard, course menu, welcome section, modules, etc.)
- Set up Kajabi payments via Stripe
- Record course videos (lessons) for modules
- Edit course videos
- Create lesson resources (if applicable)
- Add course videos with handouts to modules in digital course
- Add course completion certificate
- Create sales page with link to purchase from website (headline, the problem, the solution, proof, module descriptions, offer, guarantee, faqs, etc.
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START DATE: Begin upon approval of quote
TIMELINE: 6 - 8 weeks
QUOTE: $1,850
Project 4
Edie Styles Digital Course #1
- Marketing event go get people excited for your offer i.e. pre-recorded video (similar to above) for live evergreen webinar
- Create an irresistible offer in live evergreen webinar for Digital Course (i.e. offer can be a discount)
- Utilize chat marketing via ManyChat to drive sign-ups on Instagram direct messaging and Facebook messenger
- Includes one nurture & sales email sequence (4 emails included)
- Open cart with an irresistible offer for Digital Course
- Include scarcity to encourage enrollment i.e. discount expiration
- Continue to utilize ManyChat to drive course sales
START DATE: Begin upon approval of quote
TIMELINE: 2 month commitment
QUOTE: $2,250
Pre-Launch & Open Cart for Digital Course
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- Create Shop page on ediestyles.com with available products i.e. Edie’s Styling Guide
- Create online shop in Shopify to place digital products
- Connect to Stripe
- Add digital products descriptions
- Upload digital downloads via digital download app integrated with Shopify
- Upon purchase, digital download is instantly available and also emailed to customer
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START DATE: Begin upon approval of quote
TIMELINE: 4 month commitment
QUOTE: $1,500
Project 5
Selling Digital Products
Over the next several months, you are feeling SUPER confident in your website’s ability to convert and make more money while inspiring others to scale their styling business through your digital course.
Total Cost: $10,500
What you'll get: the breakdown
Your Cost: $8,400 paid in 3 monthly installments of $2,800
Biweekly 60-min Strategy calls
Unlimited revisions
6 Blogs over the next 3 months
15 nurture & launch captions for social media when marketing the The Inspired Virtual Closet
15 nurture & launch captions for social media when marketing the Digital Course
+ The time & expertise of me to create beautiful design and streamline & strategize your messaging!